6 FACTS ABOUT DESIGN THEFT.

Why buy authentic furniture? 5 facts why replicas are wrong.
1. THE WORD ‘REPLICA’ CONFUSES CONSUMERS Consumers think the replica is connected to the original designer or licensed brand. ‘Replica’ is mistaken for a trend – like ‘vintage’ or ‘industrial.’ It’s time to get real – replica is fake. Replica is design theft. 2. DESIGNERS EARN INCOME FROM ROYALTIES Industrial designers and furniture designers work in small studios or as designer-makers. Design theft robs them of a rightful income – royalties, a small percentage of net sales. They can’t afford

Georgina Reid

Georgina Reid is a Sydney based landscape designer and writer who grew up on a farm in Orange in central New South Wales, Australia. From a young age, Reid would help out in the garden. Unable to remember a time when she wasn’t into plants, Reid began studying landscape design in 2004 and has worked as a designer and communicator ever since.

With the current Pandemic situation there’s no better time to look to Australia design, to support local jobs and Australian talent by shopping locally. To share and inspire you, designcraft are hosting a webinar series throughout August and September.
Experience Australian-designed products directly in your space with the NAU Design Augmented Reality (AR) App. The App provide an experience that's so real, it looks like the products are right in front of you!

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