6 FACTS ABOUT DESIGN THEFT.
1. THE WORD ‘REPLICA’ CONFUSES CONSUMERS Consumers think the replica is connected to the original designer or licensed brand. ‘Replica’ is mistaken for a trend – like ‘vintage’ or ‘industrial.’ It’s time to get real – replica is fake. Replica is design theft. 2. DESIGNERS EARN INCOME FROM ROYALTIES Industrial designers and furniture designers work in small studios or as designer-makers. Design theft robs them of a rightful income – royalties, a small percentage of net sales. They can’t afford
