6 FACTS ABOUT DESIGN THEFT
1. THE WORD ‘REPLICA’ CONFUSES CONSUMERS
Replicas are NOT connected to the original designer or brand licensed to make or sell the products.
Replica is mistaken to be a trend like ‘Vintage’ or ‘Industrial’ vs designs stolen from authorised brands. We need to get real!
Replica is fake. Replica is design theft.
It’s time to get real – replica is fake. Replica is design theft.
2. DESIGNERS EARN INCOME FROM ROYALTIES
Industrial and furniture designers work in small studios or as designer-makers. Design theft robs them of a rightful income from royalties - a small percentage of net sales.
Independent designers can’t afford expensive legal battles, even if their work is design registered!
3. DESIGN THEFT HURTS MORE THAN THE CREATOR
Buying copies and replicas hurts more than the designer - the entire design economy is affected - retailers, manufacturers, makers and importers invested in authentic design.
Counterfeit design threatens the future growth of Australia’s furnishing industry.
4. CONSUMERS DON’T KNOW WHAT’S REAL OR FAKE.
Compared to Europe, Australia lacks an embedded design culture. Most consumers don’t know what’s real and what’s fake and our government can’t see a problem.
Education is critical to understand the value of original design, so we can all make informed buying decisions.
5. DISPOSABLE DECORATING FEEDS LANDFILL
Buying the cheapest option equates replacing a product 10 or more times compared to investing in an original product that will last a lifetime.
We must choose well, buy once and invest in ethically made products.
Buy objects we value, care for, and keep.
6. INDUSTRY PROFESSIONALS ARE PART OF THE PROBLEM
Many interior design and building professionals don’t know, or worse, don’t care about what’s real and what’s fake!
Australian businesses profit by knocking off local designs. Design theft by professionals hurts the entire industry and devalues their projects!
Visit designcraft's Canberra showroom in Hume, to see, touch and experience, authentic furniture pieces that will last you a lifetime.