Designcraft

Inspired by Denmark’s morning light, the 7:14 AM colours celebrate seven decades of the Series 7™ in 2025.

This limited edition palette of five subtle hues complements a wide range of interior styles, enhancing them with a touch of famed Nordic light. The 7:14 AM colour palette captures a specific moment in time – an autumn morning in Denmark. Each hue stands alone as a subtle, natural shade, yet together, they evoke the Nordic country’s famed northerly light. Paired with an iridescent, gold-toned base that subtly reflects light in a rainbow effect, these limited-edition colours will be available only during 2025 as the chair celebrates seven decades.

Affectionately known as the ‘Sevener’, the Series 7™ chair is a Danish design icon. Designed in 1955 by Arne Jacobsen, its organic form, minimalist elegance, and a new base finish is introduced with the 7:14 AM colours . Crafted from seamlessly welded steel and coated with a zinc chromate finish, it creates a transparent, golden rainbow effect that deepens over time, developing a unique patina. The transparent finish allows the pure steel structure to shine through, revealing natural hairlines from the manufacturing process, which are subtly visible beneath the iridescent tint. The result is a delicate, flecked appearance when viewed up close. Versatility have made it one of the most celebrated chairs in modern furniture history.