1. THE WORD ‘REPLICA’ CONFUSES CONSUMERS
Consumers think the replica is connected to the original designer or licensed brand. ‘Replica’ is mistaken for a trend
– like ‘vintage’ or ‘industrial.’
It’s time to get real – replica is fake. Replica is design theft.
2. DESIGNERS EARN INCOME FROM ROYALTIES
Industrial designers and furniture designers work in small studios or as designer-makers. Design theft robs them of a rightful
income – royalties, a small percentage of net sales. They can’t afford to fight knockoffs of their work legally even if the design IP is protected.
3. DESIGN THEFT HURTS MORE THAN THE CREATOR
Supporting design theft damages the not just designers but also the retailers, distributors, importers and manufacturers of original products. The entire design economy is affected. Replicas and counterfeits affect the future of our industry.
4. CONSUMERS DON’T KNOW WHAT’S REAL OR FAKE.
Compared to Europe, we lack an imbedded design culture. Most consumers and businesses don’t know what is real and what’s fake. Even our government can’t see a problem. Education is critical to encourage support for original design.
5. DISPOSABLE DECORATING FEEDS LANDFILL
The cheapest option equates replacing a product 10 or more times compared to investing in an original product that will
last a lifetime. We must choose well, buy once and invest in ethically made products, produced using sustainable practices.
6. INDUSTRY PROFESSIONALS ARE PART OF THE PROBLEM
Many interior design and building professionals either don’t know, or worse – don’t care about what is real and what is fake! Design theft hurts the industry as a whole. Professionals must specify products responsibly to ensure a more sustainable future.
Visit designcraft's showroom in Hume, Canberra to see, touch and experience, authentic furniture pieces that will last you a lifetime.