designcraft presents // in partnership with the Authentic Design Alliance
Adam Cornish, Adam Goodrum and Christina Bricknell in conversation with Authentic Design Alliance® director Anne-Maree Sargeant
The story began when Jak met Jil… ten years on everyone’s favourite pair are still winning hearts.
To celebrate their 10th anniversary, Tait are delighted to welcome the Jak lounger into the iconic family.
1. THE WORD ‘REPLICA’ CONFUSES CONSUMERS
Consumers think the replica is connected to the original designer or licensed brand. ‘Replica’ is mistaken for a trend
– like ‘vintage’ or ‘industrial.’
AUSTRALIA by DESIGN: Architecture returns for national broadcast on July 15, 2018 on TEN.
In addition, AUSTRALIA by DESIGN: Architecture will premiere on ONE from July 21 in all metropolitan areas and the WIN NETWORK throughout regional Australia.
In celebration of Fritz Hansen's 60th anniversary, some of Arne Jacobsen’s most iconic designs have been re-worked. Some of the classics are now available with the most exclusive materials.