6 FACTS ABOUT DESIGN THEFT.

Why buy authentic furniture? 5 facts why replicas are wrong.
1. THE WORD ‘REPLICA’ CONFUSES CONSUMERS Consumers think the replica is connected to the original designer or licensed brand. ‘Replica’ is mistaken for a trend – like ‘vintage’ or ‘industrial.’ It’s time to get real – replica is fake. Replica is design theft. 2. DESIGNERS EARN INCOME FROM ROYALTIES Industrial designers and furniture designers work in small studios or as designer-makers. Design theft robs them of a rightful income – royalties, a small percentage of net sales. They can’t afford

Georgina Reid

Georgina Reid is a Sydney based landscape designer and writer who grew up on a farm in Orange in central New South Wales, Australia. From a young age, Reid would help out in the garden. Unable to remember a time when she wasn’t into plants, Reid began studying landscape design in 2004 and has worked as a designer and communicator ever since.

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MENU is a Scandinavian design brand with a simple purpose: to make the world more beautiful, less complicated, and a little bit nicer to wake up to. 

designcraft are pleased to introduce a new brand to Canberra - &Tradition And to celebrate we're offering 10% off selected &Tradition designs until 30 September.
Easily customise and visualise your designcraft furniture in your home or project, using the new pCon.box augmented reality app! Create and personalise your furniture settings, and easily arrange and rearrange your furniture – all from the comfort of your home or office.

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